The second ASDA’A Burson-Marsteller Arab Youth Survey, a landmark annual study of the attitudes and aspirations of the region’s fastest-growing demographic, will be unveiled in January 2010, according to ASDA’A Burson-Marsteller, the leading public relations consultancy in the Middle East and North Africa (MENA) region.
The findings of this survey of the attitudes of 2,000 nationals and Arab expatriates between the ages of 18-24 will be presented at a high-profile event in Dubai in early January, 2010, followed by a dynamic panel discussion featuring eminent personalities from leading regional public and private-sector institutions.
Fieldwork for the second ASDA’A Burson-Marsteller Arab Youth Survey is currently being completed by Penn, Schoen & Berland Associates, Inc. (PSB) in major metropolitan and select rural areas in the following Arab nations: Bahrain, Egypt, Jordan, Kuwait, Lebanon, Oman, Qatar, Saudi Arabia and the United Arab Emirates.
The study will track attitudes amongst the youth on subjects such as globalization, national identity, culture and religion, lifestyle and technology. This year, the study will further explore attitudes among Arab youth towards local businesses and brands, impact on the economy from the financial crisis, media consumption habits including use of social media and travel to foreign and regional destinations.
The 2010 survey is of special significance to Dubai-headquartered ASDA’A Burson-Marsteller, which will celebrate the 10th anniversary of its founding next year. The award-winning firm, which was recently named the “Middle East and Africa PR Agency of the Year” at the 2009 International Business Awards in New York, currently employs over 130 communications professionals in 11 fully-owned offices, as well as an additional 11 affiliates covering a total of 19 countries in the MENA region.
